Transmedia television : audiences, new media, and daily life
Elizabeth Evans
In her book, Evans examines how audiences interact with television across various platforms, emphasizing the concept of transmedia storytelling. This approach, popularized by Henry Jenkins, involves narratives that extend across multiple media formats, allowing for a richer and more immersive viewer experience. Evans specifically analyzes British viewers' engagement with transmedia elements during the mid-2000s, a period marked by significant technological advancements in media consumption.
Կատեգորիաներ:
Տարի:
2011
Հրատարակչություն:
Routledge
Լեզու:
english
Էջեր:
220
ISBN 10:
0203819101
ISBN 13:
9780203819104
Սերիաներ:
Comedia
Ֆայլ:
PDF, 1.78 MB
IPFS:
,
english, 2011